The relax campaign's message was to show that one shouldn't worry about a structure after it's galvanized, leaving room for more important things like lounging in a hammock, laying on the beach or getting a massage. This half page ad was placed into the magazine Modern Steel Construction. I worked closely with magazine staff to ensure a timely delivery of the ad and to ensure it conformed to the magazine's specifications
A Denver artist's blog of projects, misadventures and pinterest fails. Enjoy.
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